AMSOIL is a company of FIRSTS! Hence the trademark, “First in Synthetics”.
AMSOIL was the very first company in the history of the U.S. to come out with an API-certified oil. AMSOIL was the very first company to introduce a 1-year/25,000 mile oil. AMSOIL was the very first company to come out with a 1:100 pre-mix 2-cycle oil. AMSOIL was the very first company to come out with a fully synthetic gear lube for automotive use. AMSOIL was the very first company to come out with fully synthetic diesel oil.
When it comes to protecting your engine, not all motor oils are created equal. For drivers, mechanics, racers, and equipment owners who demand the absolute best, AMSOIL has long stood above the crowd as one of the most trusted names in synthetic lubrication.
AMSOIL was founded by Al Amatuzio, a former Air Force fighter pilot who understood something most of the automotive world had not yet realized: synthetic oil was the future. While serving in the military, Al saw how synthetic lubricants performed under the brutal demands of jet engines and aviation equipment. He recognized that if synthetic technology could protect high-performance aircraft under extreme conditions, it could also dramatically improve protection, performance, and reliability for automobiles, trucks, motorcycles, and heavy-duty equipment.
That vision became his mission.
Al Amatuzio did not want to create “just another oil company.” He wanted to build a company that would challenge outdated thinking and deliver a lubricant that could outperform conventional oil in nearly every category that mattered. In 1972, AMSOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements, setting a new standard for engine protection and performance. From that point forward, AMSOIL established itself as a true pioneer in synthetic lubrication.
What makes AMSOIL so different is simple: it is engineered for people who expect more than average.
Most oils on the market are built to meet minimum standards. AMSOIL products are formulated for people who want maximum engine protection, longer service life, cleaner operation, stronger wear resistance, and better performance under stress. Whether you drive in stop-and-go city traffic, tow heavy loads, commute long distances, face scorching summer heat, or deal with cold morning starts, your engine faces conditions that demand more than bargain-bin oil can provide.
That is where AMSOIL shines.
AMSOIL synthetic motor oils are designed to provide superior thermal stability, which helps them resist breakdown under high heat. They are also engineered for excellent cold-flow performance, helping oil move quickly during cold starts when engines experience some of their greatest wear. AMSOIL products also help reduce sludge, varnish, and harmful deposits that can rob an engine of efficiency and long-term reliability. In short, AMSOIL is built to help engines stay cleaner, run smoother, and last longer.
For serious vehicle owners, that matters.
A vehicle is one of the biggest investments most people will ever make. Whether it is a family SUV, a diesel pickup, a work van, a muscle car, a motorcycle, a boat, or off-road equipment, protecting that investment should never come down to using the cheapest oil on the shelf. AMSOIL gives owners the confidence that they are using a lubricant developed with premium base stocks, advanced additive technology, and a performance-first mindset.
And AMSOIL is not just for engines.
Over the years, the company has expanded into a full line of premium products including oil filters, transmission fluid, gear lube, diesel oil, fuel additives, powersports lubricants, motorcycle oil, marine lubricants, and specialty products. That means AMSOIL customers can often protect nearly every critical component of their vehicle or equipment with products designed to work at a higher level.
One of the biggest reasons AMSOIL has such a loyal following is because the people who use it often become customers for life. Once drivers experience the difference — smoother performance, cleaner operation, improved confidence, and the peace of mind that comes from using a premium synthetic — it becomes clear why AMSOIL has built such a strong reputation over the decades.
At its core, AMSOIL represents something bigger than oil. It represents a commitment to quality over shortcuts, performance over compromise, and protection over minimum standards.
That is exactly what Al Amatuzio believed in when he founded the company, and it is why AMSOIL continues to stand out in a crowded market today.
If you believe your vehicle deserves more than “good enough,” AMSOIL is the choice for you.
Because when you demand the best for your engine, drivetrain, and equipment, AMSOIL delivers the kind of protection ordinary oils simply were never designed to provide.
Why settle for ordinary oil?
Choose AMSOIL and give your engine the premium synthetic protection it deserves.